Dear Small Business Owner,

We know you are busy, tired and stressed. Running a business is no easy task and it’s definitely not meant for everyone. However, your perseverance and hard work is what sets you apart in the business world, and what will make your business succeed. Even though hard work is a first stepping stone when it comes to building and running a successful business, that’s not all it takes. As you know, marketing and online exposure play a huge role in business growth. There is one huge factor that makes it so marketing your business is easier said than done- money. We’re not oblivious to the fact that money doesn’t grow on trees, and not every business has an abundance of it to spend on marketing. There are, however, ways to ensure your business is spending marketing money in the right places…

First, stop spending your money on marketing outlets that aren’t working! If you’re not receiving significant results and actionable insights through your current marketing process, then cut it out. You work hard for your money and you don’t want to waste it on marketing tactics that aren’t beneficial to your business. If you aren’t seeing the data and reporting that is necessary to know if your marketing efforts are working or not, then they likely aren’t.

It’s also important to make sure you are generating actionable insights. What does that mean? It means data that shows you what is working and what is not. Data that shows you where your customers are coming from, how frequently they’re using your business, how much they’re spending and what services they are using you for. This data is crucial to growing your business because you will be able to focus on what works and get rid of what doesn’t. How does someone obtain this big data that is so important to their business? It’s easy! The answer is FreshLime. FreshLime transforms your marketing, customer, and sales transaction data into actionable insights that help you make smarter business decisions, improve your marketing efforts, and increase customer retention.

While we’re on the topic of customer retention. What can you do to stop customers from finding someone else in your industry to work with? How can you keep them coming back time and time again? Customer engagement! You might be wondering what this entails. Customer engagement means you are reaching out to, and engaging with, your past and present customers. You can be sending them emails to remind them it’s time for another service, or a text message letting them know of a current special you are running. It’s important to know how frequently to contact a customer, and what your message should be. You don’t want to bombard and annoy them, but you do want your business to stay fresh on their minds. How do you know what works best?

Again, this is what FreshLime is here for. We are the experts in customer engagement and retention. Fueled by customer insights, FreshLime helps you strategically engage your customers in the right way, at the right time.

We know you are busy. You don’t have time to be writing up and sending out individual text messages and emails to all of your customers. You don’t have time to dive into reporting and make sense of it all. FreshLime wants to do that for you! With FreshLime, you won’t ever have to wonder if it’s working because you will see it in the growth of your business and repeat customers. You work hard to earn your customers, and you work hard to earn your money. Don’t lose any more because you don’t have the data you need to make the right business choices!


Amanda Shaw