The United States structural pest control industry is growing by leaps and bounds, with approximately 20,000 companies located throughout the United States.
Furthermore, a recent report by Specialty Consultants noted that the professional pest control industry generated roughly $8.5 billion in total service revenue in 2017.
As the owner of a pest control company, it’s exciting to see that the industry is growing. At the same time, it also means there’s more competition than ever before.
With all this in mind, it’s critical to devise and implement a strategy to improve the loyalty of your pest control customers. While there is no right or wrong way of doing so, here are some tips to point you in the right direction:
- Maintain clear (and regular) communication with your customers
- Provide customers with multiple payment plans
- Provide perks for remaining loyal, such as coupons for future service
- Use technology, but don’t lose your personal touch
- Provide industry leading customer service
The best thing you can do right now is compare your current approach to these five points.
Are you and your employees on the same page as to what it means to provide top of the line customer service?
Are you providing perks to bring customers back again and again?
Do you have a newsletter that allows you to stay in touch with your customers?
When it comes to loyalty and customer retention, here’s a statistic you can’t afford to ignore:
Acquiring a new customer is five times as expensive as retaining an existing customer.
So, not only do loyal customers help you grow your business, but it’s also one of the best ways of doing so while keeping costs down.
With this advice, you should be more confident in your ability to position your pest control company to take advantage of robust industry growth.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!