CUSTOMER DATA PLATFORM
Data management platform that easily collects, cleans, and controls your customer data.
With our award-winning customer data platform, you’ll get access to awesome customer insights that drive targeted, proactive interactions. Connect with your customers on the devices and networks they use each day.
Customer data made simple.
Unify data.
Integrate all your customer data into one centralized data platform.
Customer insights.
Prioritize and visualize your most valuable customer insights.
Segment customers.
Create 360° views of your customers based on your unique data.
What is a customer data platform?
FreshLime defines a Customer Data Platform (CDP) as a data unification platform that provides a single, 360-degree view of your customers and that continually makes updates as more customer information becomes available.
The biggest challenge for business owners today is the inability to draw actionable insights from the data they have. At the same time, the demand from consumers for personalized customer experiences is growing. We knew it was time to empower business owners with tools to access and use their data to compete in today’s ever-changing, connected world.
What is a customer data platform?
FreshLime defines a Customer Data Platform (CDP) as a data unification platform that provides a single, 360-degree view of your customers and that continually makes updates as more customer information becomes available.
The biggest challenge for business owners today is the inability to draw actionable insights from the data they have. At the same time, the demand from consumers for personalized customer experiences is growing. We knew it was time to empower business owners with tools to access and use their data to compete in today’s ever-changing, connected world.
Simplify customer data.
Data can be overwhelming. Most business owners acquire a substantial amount of customer data but have no way to fully utilize it.
FreshLime’s data management platform integrates data from multiple sources into one simplified customer platform. This gives business owners an automated, data-driven decision engine that leads to timely and personalized customer interactions. Ultimately, we’re increasing the lifetime values of the customer and the business’s bottom line with data lifecycle management.
Personalize customer experiences.
Capture real-time customer data to create hyper-personalized customer experiences for your customers.
This can only be done when you have the capacity to receive real-time information about the visitors, which can be implemented with a CDP.
Personalize customer experiences.
Capture real-time customer data to create hyper-personalized customer experiences for your customers.
This can only be done when you have the capacity to receive real-time information about the visitors, which can be implemented with a CDP.
Improve retention marketing ROI.
Increased return-on-investment comes through utilizing all available data. A CDP uses data to generate customer segmentation, which allows for more targeted marketing strategy.
Because a CDP can integrate 1st party data with 3rd party data from various data platforms, it can produce more refined segmentation to improve the overall effectiveness of your advertising dollars and improve clientele as a data lifecycle management platform.
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