SUCCESS STORIES

Wingstop of Des Moines, IA

Using FreshLime’s customer interaction platform, Wingstop of Des Moines, IA has been able to create more loyal relationships with local consumers, through professional, industry-specific automated interactions. Wingstop of Des Moines, IA has also been able to win back lost customers through FreshLime’s outbound customer engagements.

Details

Website: wingstop.com
Industry: Restaurant
Location: US Midwest
Customer Since: Jul 2019
Case Study Date: Mar 2020

Objectives:

Attract new customers
Improve online reputation
Increase positive online reviews

New Online Reviews

New Listings Created & Optimized

New Marketable Contacts

Background & Goals

Wingstop is a chain restaurant known for their delicious food and refreshing customer service. Their location in Des Moines, Iowa, was struggling with its online reputation. Local consumers weren’t able to find them online when they were looking for restaurants in the area.

Wingstop didn’t have enough positive online reviews to prove themselves to their potential diners, so they decided it was time to build an online reputation that would attract guests and show off what an amazing restaurant Wingstop really is.

FreshLime’s Partnership

Wingstop in Des Moines joined forces with FreshLime in July of 2019. Since then, they have greatly improved their online reputation by increasing the number of online reviews they have, listing their restaurant everywhere online their consumers are looking, and making it easy for their happy diners to interact with them to ensure more future visits. Wingstop has received 281 new reviews online since teaming up with FreshLime. FreshLime has created and optimized 80 new listings for their restaurant, greatly increasing their online exposure. Wingstop is now attracting new customers everyday!