60% of consumers say they are dissatisfied when they have to wait longer than one minute for a response from a business. In fact, according to a recent study conducted by Harvard, taking more than 15 minutes to respond to a customer will likely make your business lose the sale. However, most service-based business owners don’t have the ability to respond immediately to every request they receive throughout the day. It’s not realistic for business owners to stop what they’re doing on a job in order to answer every incoming question. That’s where webchat comes in.

Having a webchat feature implemented on a business website is a helpful tool that is hard to live without in today’s technology-driven world. Almost 80% of consumers prefer to communicate with businesses through webchat over other forms of communication. 

When it comes to providing your customers with an exceptional online experience, there’s really no easier or more effective way than through webchat:

• Life is easier for you: Customers receive answers to quick and common questions without interrupting your work.
• Life is easier for consumers: They can quickly receive answers to their questions about your business at their convenience, and without having to call.

If your business doesn’t already offer webchat as a form of communication with your customers, now is the time to get started!

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!