With the holiday season in full swing, there’s no better time than now to pay a bit of extra attention to your customer base. This may not do much for your business right now, but it could bring you repeat customers once the calendar turns.

So, here’s the million dollar question: what’s the best way to show your customers extra attention during the holidays?

While there are many ideas to consider, these three are easy to implement into your current marketing strategy:

1. Send a Card (or a Gift)

It doesn’t cost a lot of money to buy a batch of holiday greeting cards, craft a personalized message, and send them out to your customers.

This is a small thing that can go a long way in showing your customers that you appreciate their business.

If you want to take things to the next level, opt for a gift instead. A box of candy is always well received!

2. A Special Offer

If you want to drive traffic to your business during the holidays, while also showing your customers that you care, come up with a special offer that is too good to pass by.

This can be anything from a “buy one get one free” deal to a 50% off coupon. Don’t be afraid to get creative during the holidays. The better the deal the greater chance there is that your customers will take advantage (and thank you for it).

3. Give a Shout Out on Social Media

This is just about as easy as it gets. If you don’t have the time or money for the above strategies, use social media to give your customers a shout out. You can do this in one of two ways:

  • A “blanket” message that encompasses your entire customer base. An example would be “Thanks to all our customers for making 2017 the best year ever!”
  • Individual messages directed to your customers. This may not be possible with B2C companies, but it makes good sense for B2B operations.

Note: Twitter, Facebook, Instagram, and LinkedIn are all a good place to start.


So, there you have it. The holiday season is a great time to show your customers some extra attention. If this is something you want to do, the above tips will put you on the right track.

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!