Do you own a local restaurant? How about a plumbing or electrical business? Or maybe a pool repair company?
When it comes to social media marketing, your industry doesn’t matter nearly as much as your strategy. With the right approach, you’ll find yourself engaging with your audience and using social media to drive business and boost revenue.
With a lack of experience and/or knowledge, you may not understand how to jumpstart your social media marketing strategy. Fortunately, there are simple ways to engage with local customers through the power of social media. Let’s take a look at a few ideas:
1. Use Facebook Heavily
When it comes to social media for local businesses, Facebook is the cream of the crop. There are other platforms to use, but it’s Facebook that will give you the most bang for your buck.
Here are some ideas to consider:
- Use Facebook Ads to target a concise, local audience
- Post updates to your business page, and then share them with your personal audience
- Ask visitors to your business to check-in on Facebook
Even if you only use one of these strategies, you should begin to notice a pick-up in activity.
2. Use Images to Your Advantage
This works better for some companies than others, but it’s definitely something to consider.
Ask yourself this question: does your business have a strong visual brand?
An example of this would be a home remodeling company that has plenty of high quality images to share. The same holds true of restaurants that can draw customers in with images of gourmet meals.
In the past, we’ve discussed how to use Instagram to give your local business a boost. You’ll want to revisit these ideas in the near future.
3. Choose the Right Twitter Hashtags
You want to make the most of every tweet. This starts with a well crafted message, but also includes carefully selected hashtags.
Make the right choice and you put your brand in position to engage with local customers. But if you make the wrong choice or forget hashtags altogether, you won’t get nearly as much out of your tweet.
Tip: if you need a push in the right direction, Twitter has published a guide on how to choose a hashtag.
So, there you have it. If you want to engage with local customers on social media, you can use these tips to get started.
What are your thoughts on using social media to engage your customer base? Do you have any other tips to share?
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