One of the most important things for businesses to focus on right now is connecting with their customers. Consumers are looking for safe ways to engage with businesses in order to continue to live their lives as normally as possible. 92% of consumers say they feel satisfied with a business that offers a webchat feature, so they can get immediate feedback and answers to their questions. With the current COVID-19 crisis, more and more people are spending time online and hoping to connect with others the same way. Whether we like it or not, today’s consumers expect immediate responses and prefer to work with businesses who are available around the clock.

79% of consumers prefer webchat because it offers instant responses. A statistic that high really can’t be ignored. In fact, webchat has the highest rate of customer satisfaction, as far as customer communication is concerned. Why?

• Webchat provides quick and simple answers to customers.
• Webchat offers 24/7 customer service.
• Webchat is safe communication during the current pandemic.
• Webchat is productive for business owners as well, because their customers are taken care of around the clock.

Staying connected during the COVID-19 crisis is tricky, but necessary. Everyone is coping with changes and stress that have been caused by the crisis, but people are still focusing on the future and that means they will still need businesses they trust to work with them once things are back to normal. Keeping your business available and close to its customers through a time like this will pay off in the end. 

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!