Are you concerned that your customers will leave your business for the competition? Have you come to find that this is already happening?
If you want to avoid more of the same in the future (and you should), there are a few things you can do today.
1. Generate More Positive Online Reviews
What do current customers see when they search for your business online?
In a perfect world, they would come across one positive review after the next. This shows them that they have made a good decision in giving you their business.
However, this isn’t reality for many companies. Instead, they either:
- Have no reviews at all (or only a couple)
- Are being weighed down by negative reviews
If you want to show your customers that you are the king of your industry, it’s important to generate as many positive online reviews as possible.
2. Keep in Touch
Do you stay in constant communication with your customer base, or do you simply hope they will contact you when they require your service again in the future?
It’s imperative that you keep in touch with your customers, as you always want to be fresh in their mind.
The old saying “out of sight, out of mind” definitely holds true in the business world.
There are many ways to keep in touch with your customers, with email marketing and social media at the top of the list. For example, you can use Instagram to regularly engage with your customers and target audience.
3. Show Them You Care
If you don’t show your current and past customers that you care about them, they may decide to give the competition a try at some point. That’s not a risk you should be willing to take.
There are many ways to show you care, such as by sending past customers coupons every now and again. Not only does this keep your brand front and center, but it also gives customers a reason to come back to you again in the near future.
In the small business world, customer service is the name of the game.
Conclusion
As you attempt to make more money from your existing customers, you also want to focus on the steps you can take to prevent the loss of business to your competitors.
By following the three tips above, you’ll find it much easier to keep your customer base engaged and excited about what you can do for them in the future!
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