November is the month of gratitude, and we should all be giving thanks to the small business owners who keep our local economies going. This year has been rough, just like the last, for small businesses. We want to recognize and appreciate them for continuing to serve their communities through tough times.
Supporting local businesses is not only good for the economy; it’s also good for the environment. It’s true, they typically have a smaller carbon footprint than larger companies. How do they keep their carbon footprint minimal?
Reducing long commute times. When neighbors and community members work locally, the amount of driving time is reduced and so is the pollution. Local businesses create local jobs, and having a shorter drive time (or even riding a bike) to work makes the environment a healthier place.
Keeping farms and factories small. It can be harmful to the land when a large amount is used as a resource to burn for a large corporation. A greater number of small businesses can help prevent serious, concentrated damage to the ecosystem.
Even though we already love small businesses and those who run them, helping the environment stay healthy for everyone’s sake is a big added bonus.
This month, we hope small business owners will give themselves a pat on the back for all their hard work and efforts, and we hope consumers will continue to support them so local businesses can thrive this holiday season.
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!