Keys to Finding Your Target Audience

Keys to Finding Your Target Audience

What is a “target audience?” This is a specific group of people, with shared characteristics, who are most likely to be interested in your products or services. These shared characteristics could be based on demographics, age, gender, common interests or all of the...
Millennial Marketing 101

Millennial Marketing 101

In today’s world, marketing to millennials is a skill all business owners need to have. Anyone who was born between 1981-1996 is considered a millennial. That is a lot of people, and more importantly, it’s a lot of people who are at the perfect age for making...
Marketing Strategy: Measurement Matters Most

Marketing Strategy: Measurement Matters Most

When it comes to your marketing strategy for your business, it can sometimes be tricky to know where you should be spending your money, and what is actually working for you. That’s why it’s essential that you’re measuring your marketing efforts and tracking that...