In today’s world, there’s no shortage of ways to connect with consumers. Although text message marketing is still in its infancy, there’s no better time than now to get in on the action.
According to EZ Texting, a leading text marketing service, “the average response time for a legitimate email is about 90 minutes, compared to 90 seconds for a text message.”
In other words, there is a very real opportunity to immediately connect with your target audience.
A well-defined strategy can go a long way in helping you achieve success with text message marketing. Here are several tips that will put you on the right track:
1. Get to the Point
With email marketing, a message of a few hundred words may be ideal. However, if you take this approach with text message marketing, you’re sure to fall short of your goals.
Your text message should be concise and focused on a single point. There’s no room for extra words, unnecessary punctuation, and details that don’t improve your chance of engagement.
2. Identify Your Brand
Text message spam is a major problem. If you aren’t careful, the majority of your list will receive your message, take a quick glance, and assume it’s nothing more than a scam.
The best way to avoid this is to quickly identify your brand. Do this in the first sentence to gain trust. From there, you can get to the point of your message.
3. Be Clear With Your Intentions
Your audience shouldn’t have to guess as to why you sent them a message. It should be clear within a matter of seconds.
Maybe you want your audience to visit your website. Or maybe you want them to reply to your text message to receive a special offer. Perhaps you’re providing them with a promo code.
Regardless of your intentions, make it 100 percent clear as early in the message as possible.
Just the same as email marketing, success with text message marketing is based largely on testing and constantly improving your strategy. Use the tips above to test a variety of messages, all with the idea of finding the approach that generates the best results.
For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!
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