I rarely open my door anymore. Unless I’m expecting someone, I no longer have to open the door to know who is on the other side. When the doorbell rings, I look through my camera on my phone and see who it is before deciding whether or not to open the door.
I’m far from alone in feeling like this. In fact, in 2020, it was reported that over 20 million homes in the US utilized a doorbell camera. Because of that new technology, people they are increasingly avoiding their doorbells.
On top of that, over 40% of Americans are still trying to remain socially distant because of the pandemic. That makes it hard for someone to want to open their front door for a stranger. Luckily, that does not mean that the success of door to door sales has to decrease.
One of the benefits of door-to-door sales is that they’re able to leave behind collateral for interested homeowners. It doesn’t get much more convenient than starting your pitch before even meeting the potential customer. Door hangers make it easy for homeowners reach out and schedule an appointment, but why not take it a step further? Leaving behind a door hanger that has a QR code leading the homeowner right to a text conversation that will gather their information is the ultimate sales tool in the door to door field.
For businesses that rely on a door to door method of sales, a tool that automates tasks such as CRM data entry, sending texts, updating prospect contact information, logging activities, and planning a day in the field can increase sales rep productivity by as much as 46%.
For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, CEO and Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!