As a small business owner, it’s challenging to keep up with everything your day brings.

Unfortunately, a busy schedule often leads to a situation in which you don’t spend as much time on social media marketing (and related tasks, such as product operations) as you should.

If you find yourself in this position, you have two options:

  • Reevaluate your schedule in an attempt to find more time for social media
  • Hire a social media manager to step in and handle this task for you

As long as you believe in the power of social media and have room in your budget, hiring a social media manager is the way to go.

Here are some of the many benefits of bringing on a social media manager:

1. Full Management With No Oversight

Once you hire a social media manager you never again have to worry about sharing updates, engaging with your audience, and tracking KPIs. Instead, you can hand this off to your social media manager.

This doesn’t mean you’ll never check in or make suggestions, but you can absolutely take a hands off approach to ensure that you have more time for other areas of your business.

2.Higher Level of Engagement

Even if you can find time to share updates on Twitter, Facebook, and Instagram (among other channels), you may not be able to directly communicate with your audience throughout the day.

Your social media manager can focus on engagement, customer service, and driving business, such as by answering customer questions and dealing with any concerns that move to the forefront.

3. Faster Growth

Did you know that approximately 70 percent of Americans use social media? With this in mind, you should be super excited about your ability to grow your social platforms in a fast and efficient manner.

However, fast growth comes down to the implementation of the right strategy. You can staff your social media manager with this task, all the while tracking results to make sure you hit both your short and long term social media goals.

What do you think about these benefits of hiring a social media manager? Is it time for your company to move in this direction?