Social media can easily be one of your most powerful (and cheapest) marketing tools and it’s a MUST for connecting with millennials – something we’ve been shedding light on through our articles and videos all week. The key is paying enough attention to know what’s working and what’s not. There are more metrics to track than you would think when it comes to social media, and we’ve narrowed it down to the most important. If you keep your eye on these key components, your social media will work like a charm:


Hashtags may seem silly to some, but when it comes to social media, they are everything. People can easily find your business under whatever keywords you choose through the hashtags you place on your posts. Hashtags help with getting your business out there, brand exposure, and social presence. It’s important to place them on your posts and make sure they are relevant to your business and what you do! Focus on using hashtags and finding out which ones prove to be the most popular for your business.

Sticky Content

This is a big one. Often times businesses post just to post. This doesn’t help your customers, which means it doesn’t help you. In order to see results from your social posts (results meaning more followers, more comments, more likes, and in-turn more business), your content should be catchy and helpful. This doesn’t mean you need to hire a professional writer for your posts, or even that you need to spend a lot of time coming up with what to write. Instead, this means that you focus on writing about things that matter and staying within your line of work. Pay attention to what content receives the best response from your followers so you know which direction to take in the future.


Tracking your followers and their demographics is a great way to know how your business is doing on social media. If you are consistently losing followers, you may need to focus on your content, and how often you’re posting. This will help you to figure out why you’re losing followers and what you can do to retain them. Knowing your followers’ demographics is beneficial to you in all areas of marketing because you will know exactly who your target audience should be: age, gender, location, etc. Pay close attention to who your followers are and what they like to see on social media.

For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!