There is no better feeling than serving a customer and seeing a big smile on his or her face when the job is done. This is sure to make your day.
However, this leads to an important question: what can you do to ensure that this customer comes back to your company in the future?
Here are several tips you can follow to turn a one time customer into a lifelong (and loyal) client:
1. Focus on Customer Service
There is no question about it: providing a high quality customer service experience can help convert one-time customers into clients who keep coming back for more.
Here’s a killer quote (courtesy of Brian Tracy, author and motivational speaker) that will keep you in the right frame of mind in regards to customer service:
“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, what’s in it for me?”
Don’t focus on yourself or your company. Instead, focus on doing whatever it takes to help your customers, even if it means going out of your way. Not only will this impress your customers, but it will gain their trust and boost their loyalty to your organization.
2. Take Action to Bring them Back
While you hope past customers will turn to you again in the future, there is no guarantee that this will happen. This is why you need to be proactive. Here are some ideas to consider:
- Send coupons to past customers
- Ask your customers to sign-up for your newsletter
Sometimes, all it takes is a simple action to remind somebody about your company. This can quickly bring him or her back into the fold.
3. Prove Your Value
Even if a past customer was impressed with your service and performance, they may still forget about you as the days turn to weeks and the weeks turn to months (and years).
This is why it’s so important to prove your value through any means available. For example, positive online reviews will help you build a solid reputation within your industry. With these reviews in place, a past customer who comes across your name online may be prompted to reach out once again.
A one time customer is better than no customer, but not nearly as valuable as a lifelong client.
By implementing these three tips, it’s much easier to convert one-time clients into people who turn to your company time and time again.