Today’s world is full of useful tools that are created solely to help businesses thrive in the competitive world they’re in. Perhaps the most important tool available to small business owners is the customer data platform model, just like the one FreshLime has created. FreshLime’s customer data platform allows businesses to improve their customer relationships and sales by storing this essential data in one easy-to-use place online.

How can customer data increase the amount of success your business sees? What will having immediate access to this constantly-updating data allow you to do?

Optimize Digital Advertising Efforts

Business owners should always be focused on their marketing/advertising budget. Having a customer data platform makes it easy for business owners to get the help they need to adjust their spending appropriately. FreshLime’s customer experience management platform collects both online and offline data, which makes it impossible to miss out on more revenue-driving marketing practices. Business owners can easily create more refined customer segments based on their interests, behaviors, engagement patterns, purchase history, location, and other demographic characteristics.

Improve Customer Service

Customer service, as we all know, is the key to having a business full of happy consumers. Improving your customers’ experiences with strategy is made nearly effortless when business owners utilize a customer data platform. Why is this? All of your customer’s purchase and transaction history will be saved, along with their contact information and even spending patterns with your business. When you know what, specifically, each customer is coming to your business for, the overall customer experience with you will be smoother and more positive.

Develop Customer-Focused Product Features

Product/service usage data helps businesses understand how their customers utilize them. It makes it possible to know which products or services are most beneficial to every customer who comes through your door. Business owners can use this data to send out engagements at the right time to ensure the message is well-received and easy for your customers to interact with. Similarly, having a customer-focused product data analysis at your fingertips makes it easy for businesses to know which products/services are generating the most revenue, and which of these they could do without.

Reactivate Dormant Users

If you’re not engaging with your customers, you’re losing them. Creating customer loyalty means that you are building a relationship with your customer. Don’t spend the money and effort to pull in new customers, only to lose them after one visit. Within the business experience management platform, you’re able to see which customers haven’t been around in a long time and which ones have only come around once. Engaging those customers can quickly change that and make them profitable again. What’s the easiest way to send engagements out to your loyal or dormant customers? Automate the process! One of the best parts of FreshLime’s customer data platform is the seamless and automated process of customer engagement. Send targeted, custom engagements via text and email to your customers in order to bring them back to your business.

Foster the Culture of Experimentation

Innovation is the name of the game when it comes to building your business empire. Improving the customer experience strategy is an ongoing process, and it can be done through enhancing product features, marketing, sales processes and more.

Business owners should always be testing new ideas and possibly products/services. Rather than experimenting with the entire customer base, you can test your ideas on different segments and incorporate them if they are effective.

In FreshLime’s platform, you can create customer segments based on previous purchase and spending history. This allows you to make informed decisions while running experiments rather than taking shots that aren’t worth the risk.

Conclusion

Effectively utilizing your customer data and knowing how to read and understand it makes it possible for your business to grow and develop in the right direction. Automating your engagement process saves businesses time and money, while retaining their customer base.

For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!