Customer engagement is the name of the game in the service industry. Get this right and you have the opportunity to build a loyal following. But get this wrong and you could soon find your customers turning their attention to a competitor.
While customer engagement is critical to the success of every business, it’s even more so the case in the service industry. Here’s why:
Take for example the pest control industry. With more than 20,000 pest control firms throughout the United States, competition is more intense than ever before.
If you miss your opportunity to engage, there’s a good chance another firm will step in and pick up where you left off.
Check out our White Knight Pest Control case study. This is one example of a pest control company that’s doing everything right in regards to engagement. He’s a brief excerpt from the case study:
White Knight Pest Control began working with FreshLime in 2017. They had serviced many happy customers, but weren’t seeing them coming back. They were tired of seeing the competition stealing their hard-earned customers, so they sought the help of FreshLime. Since teaming up with FreshLime, White Knight Pest Control now has a 92% rate of loyal customers calling them for all pest control needs.
Thanks to its dedication to customer engagement and customer service, White Knight Pest Control has achieved a repeat customer rate of 92 percent. That’s what proper engagement does for a service company!
Stay Front and Center
The more competition you have, the more difficult it becomes to standout from the crowd. A sound customer service strategy allows you to stay in front of your audience, thus giving them the confidence to contact you when a need arises.
There are many ways to accomplish this, including but not limited to:
- Redesign your website
- Create blog content
- Email marketing
- Social media
- Snail mail
You don’t want to go overboard, but regularly engaging with your customers is a must.
For more information, read these two FreshLime blog posts:
- Engagement Tactics for Health Industry Businesses
- How to Effectively Engage with Your Automotive Customers
For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!