Why Outsourcing Customer Service Would Be a Good Idea

Every business, especially newer companies, gets service growing pains. Limited resources, expertise, and employees can make it difficult to keep up with the demands of customers and potential for business growth and scale. To keep providing customer services at the highest level and staying tuned in to the customer experience, even during growth periods, many companies leverage third-party resources. Let’s take a look at the benefits of outsourcing customer service.

1. Save Money

Ultimately, outsourcing your customer service can save a lot of money. Hiring good employees to work in-house is expensive—beyond the time it will take to recruit, hire, and train a great candidate you’ll have to pay salary and benefits. Just as contract workers are cheaper than full-time, outsourcing your customer service work will be cheaper than doing it in-house.

2. Get Professional Help

Companies that offer outsourcing help are experts in their fields. They’ve created powerful tools and strategies that have been proven in the past, and can offer that competitive edge to your business. Understanding and connecting with customers is their entire business. Customer service professionals can provide a demo of their work and how it will fit into your business, and help you create a plan that fits your goals. 

3. Focus on Your Business

One of the biggest benefits of outsourcing customer service is that it frees you up to focus on your core business strategy. You can rest easy, knowing that the important work of customer service is taken care of for now, while you focus on the long-term goals, development of future services, and nailing your business model.

4. Focus on Growth

In times of growth, a business’s resources can get stretched thin, both when it comes to money and talent. Customer service is definitely not an area where you want to drop the ball. Outsourcing your customer service can free up valuable resources to support the rapid growth of your business.


There are many benefits of outsourcing customer service. Are you ready to see how FreshLime can help your business grow by taking customer service off your plate? Contact us today.


For more insights on marketing strategy that actually works for small business, connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. If any of these tips have helped you or if you have anything to add, please comment below. We’d love to hear from you!


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