It’s 2018, which means online is the place to be. Is your business struggling to gain the positive reviews it needs to thrive with the best of them? It’s not uncommon for small business owners to feel overwhelmed about how to go about increasing their online reviews. There are lots of things you can do to ensure you’re doing everything you can to have a positive presence online. If you need some tips on what you can do to gain more positive reviews, read this post by our Director of Operations, or this one by our founder & CEO.
You will find many great tips about what YOU can do in those articles mentioned above. The good news is, with the way the internet is going, it’s becoming easier and easier for people to review your business online. So, why is this your year for reviews?
FreshLime has made it so gaining and leaving online reviews is easier than ever. Review automation means that a customer is automatically sent a link to leave you a review after each and every service that is completed. Automation ensures that your customers are reminded to leave you a review, and that they are able to easily access your social profiles in order to leave positive feedback. The best part about automation is that you really don’t have to do much work at all. Automating your review process makes it so you gain more reviews, with less work. It’s a win-win!
In today’s world, nearly everybody has a mobile device. Because of this, they have the ability to leave your business a review right at their fingertips. If a customer has a great experience with you, they can write about at the drop of a hat. That’s great news for your business, because the easier it is, the more likely customers are to follow through. This also goes hand-in-hand with automation, because your customers can receive their engagement to their mobile phone and leave a review right away.
As you know, there are many online platforms for your customers to review you. These include: Facebook, Google and Yelp. You should have profiles set up for your business on each of these social platforms. When your customers are able to access you through whichever social outlet they choose, they are much more likely to leave a review. For example, if someone doesn’t have a Facebook page, they probably won’t create one just to leave a review. However, they can jump over to Google and use their account there to leave one. The other great thing about multiple platforms is that customers can write about their positive experience with you in more than one place!
The great news is, it’s becoming easier overall for people to leave reviews, which makes it more likely that they will. Even with these great changes, you still need to put forth your effort by:
Asking for reviews after each service.
Making it easy for customers to review your business by having several social profiles.
Having friendly, quality service each time!
Keep these tips in mind and make 2018 your year for more online reviews!
For more insights on marketing strategy that actually works for small business, subscribe to the FreshLime Newsletter here. Connect with Jay Bean, Founder of FreshLime and Small Business Marketing Expert on LinkedIn and Twitter. And last of all, if any of these tips have helped you or if you have anything to add please comment below. We’d love to hear from you!